Our new Wildflower merch line carries more than just style—it carries meaning. Inspired by the resilience of wildflowers, which bloom in unexpected places and weather every storm, each piece is designed to honour the journey of grief, loss, and love.

“Grow through what you go through” reminds us that even in our hardest moments, there is the possibility of growth. Grief can feel overwhelming, but like a wildflower pushing through the cracks of a sidewalk, we can emerge stronger, carrying forward the love and lessons of those we have lost. This message is at the heart of our Hospice mission, to support individuals and families as they navigate the end-of-life journey and find healing in the midst of loss.

“Love grows on.” is a celebration of the enduring nature of love. Even when someone is gone, the love we shared with them continues to shape our lives, nourish our hearts, and inspire acts of kindness and connection. At St. Joseph’s Hospice, we witness every day how love—the root of grief—provides comfort, hope, and strength for our residents, their families, and our volunteers.

The soft, cozy sweaters are designed to wrap you in warmth and comfort, just like the care families experience at Hospice of London. Wearing them is a gentle reminder that even in times of loss, love and hope continue to grow. $20 from each item sold go directly to Hospice, helping families receive compassionate end-of-life care at no cost.

Pick up a piece today, share it with your family and friends, and let these messages of comfort and remembrance accompany you.